People Tree - Sustainable and Fair Trade Fashion

During my last trip to Japan, I stumbled across a fashion brand called People Tree. At the first sight, I must say it's not something screaming for your attention. However, the style is so comfortable to see and comfortable to wear.

What really touched my heart though, is the philosophy behind this brand. In short, People Tree creates Fair Trade and organic clothing and accessories by forming lasting partnerships with Fair Trade, organic producers in developing countries.

In order to produce sustainable clothing, People Tree promotes natural and organic farming, avoids polluting substances, protects water supplies, uses biodegradable substances where possible, and recycles materials where possible.

And by following WFTO standards, People Tree also aims to help people in the world's most marginalised communities escape poverty and promote sustainability.

Currently, it seems that People Tree can only be found in Japan and UK. However, I believe that our fellow Malaysian would want be part of such a meaningful brand and products. Therefore, a small collection of People Tree is now available at a LOFT of things!

For more information about this conscientious fashion brand, feel free to explore their website: http://www.peopletree.co.uk/

Pictures courtesy of People Tree. For your information, the spokesperson of People Tree's latest collection is Emma Watson, as seen in the first pic.